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Entertainment – Star Plus ready for ‘Mahayatra’ from 18 January

MUMBAI: Even as “reality” continues to get a firm pat from the Hindi general entertainment players for helping create just the right buzz needed to spread brand awareness, Star Plus is ready to launch yet another new reality show, come 18 January.

Star Plus, the flagship Hindi general entertainment channel from the Star stable, will launch Mahayatra…Rishton Ka Anokha Safar to replace Shraddha in the 7 pm slot. The show will be telecast from Monday to Friday.

Mahayatra is a religious adventure that will take the audiences through the journey of 12 participants while they compete against each other to fulfill their parents’ dream to visit the four dhaams (pilgrim spots) and prove their love, dedication and sacrifice towards their parents.

Said Star India EVP marketing Anupam Vasudev, “Mahayatra promises to be the first of its kind reality show with a never-seen-before combination of adventure and spirituality. It aims at bringing to the fore the special bond that exists between a child and his parents and puts to test his commitment and dedication to fulfill his parents’ ultimate dream.”

Mahayatra-Rishton Ka Anokha Safar will have 12 teams, comprising of three family members each (son/daughter with their parents or parents-in-law), embark on a journey covering 25 key religious shrines across India as each of the children attempt to fulfill their parents’ dream to visit the “Chaar Dhaam”. After the “Chaar Dhaam Yatra”, the winner will pocket Rs 10 million as prize money.

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January 9, 2010 - Posted by | Uncategorized |

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