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Mktg – Disney XD to play with kids on ground in January

Walt Disney Company’s Disney XD channel will launch ‘Sportstacular January’, a month long sports-themed programming line up comprising gaming action, challenges and accomplishments that extend from TV to online and on the ground.

The multi-platform brand from the Disney stable, showcasing a mix of live action and animated programming for kids aged 6-14 years, will feature gaming action of Aaron Stone, skateboarding adventures of Zeke & Luther and Cricket in Full Toss, along with intergalactic soccer in Galactic Football.

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As part of an activity to promote this fresh line up of programmes on the channel, Disney XD will also conduct several on-ground activities involving more than 1,00,00 kids in about 200 schools.

Beginning January 5, the Sportstacular XD Challenge 2010 will see children from Class 4 onwards participating in events such as rock climbing, free style football, cricket and similar popular games.

Disney XD will hold this event in four cities, including Bengaluru, Chennai, Hyderabad and Delhi.

“The thought behind these activities is that every kid has a hero within and if you push yourself, you will discover it,” says Venugopal Iyengar, associate director, marketing, Walt Disney Television International India.

As a part of the event, Disney XD viewers will get a chance to set a world record online through the Disney XD gamer showdown presented by Bournvita on its website. Visitors to the site will be required to play a set of 12 games which test them on various skill sets.

The programming feat will be wrapped with the television premiere of Disney XD’s first original movie, Sky Runners, on January 26 at 10 am.

The channel has collaborated with several brands to partner the activity. Disney XD’s Sportstacular January is presented by Boost, while the co-presenter is Nestle Milky Bar, with Dabur Real, Huntik Act 2 Popcorn and Meswak being the associate presenters.

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January 5, 2010 - Posted by | Uncategorized |

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