Business – Superbrands Honours India’s Strongest Consumer Brands
MUMBAI: Superbrands, the independent authority and arbiter of branding hosted a Tribute Event to honour India’s strongest brands for their achievements and excellence in branding at the Intercontinental, Lalit, today. Amongst an august gathering of corporate honchos, brand superpowers and marketing excellence, Superbrands also unveiled the 2009-2010 Superbrands book featuring the story of 91 of India’s strongest brands
In the six years since it was instituted in India, Superbrands has earned the proud distinction of being the one award that brands consistently use as a symbol of exceptional achievement and credibility. The Superbrands logo has been used in press and TV advertising; on billboards, annual reports, product literature, tags and stickers on products, stationery, packaging, even red herring documents.
Speaking about the event, Mr. Eamonn Sadler, CEO, Superbrands Worldwide Limited said, “Consumer Superbrands has always helped companies and brands create a discerning identity in the market. We are delighted to host our third tribute event to celebrate the success of India’s strongest brands, which are also some of the most recognised brands in the world. Consumer Superbrands is glad to recognize the country’s economy drivers and help today’s judicious consumers make an intelligent and educated choice amongst the multitude of brands available today”
Mr. Anmol Dar, Managing Director, Superbrands India, and chairperson, Superbrands India Council: “Even during recessionary conditions and budgetary constraints, Superbrands is continued to be seen as an important marketing tool and a worthy investment. As a result, Superbrands was able to achieve participation from 91 brands – exactly the same number it reached in 2007 when markets were surging forward.” He further added that, “Superbrands in its role as a brand arbiter, has been very successful in identifying the best brands and honoring the efforts that make them truly inspirational.”
Hundreds of leading Indian brands were evaluated by the esteemed Superbrands Council and 91 of the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council were eligible for inclusion in the Superbrands India book, which traces the history and achievements of each of the brands.
Superbrands began in the UK in 1994 as a radio show on GLR (now BBC Radio London). The show aimed at give ordinary consumers an insight into the significant brands that touched upon their lives. After the spectacular success of the radio programme, the Superbrands organisation was founded in 1995 to focus on promoting the discipline of branding and identifying and paying tribute to exceptional brands.
In 2002, India became the 25th country to officially join the nations running Superbrands programme. Now the consumer Superbrands logo is one of the most sought after marketing awards in India. The 2009/10 Superbrands Tribute Event was a true celebration of many of the country’s highest profile brands, and lived up to its global reputation as the “Oscars of Branding”.
The Superbrands India Council, 2009-2010
The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and business of brands. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.
1. Sam Balsara , CMD, Madison Communications
2. Deepak Kapoor, MD, PWC
3. Anand Kripalu, MD, Cadbury India
4. G Krishnan, Executive Director, TV Today Network
5. Naveen Kshatriya, CEO and MD, Castrol India
6. SK Roongta, CMD, SAIL
7. Hemant Sachdev, Joint MD, Microsoft Corporation
8. R Seshasayee, MD, Ashok Leyland
9. Suhel Seth, CEO, Equitas Advertising
10. Gautam Thapar, Chairman and CEO, Avantha Group
Consumer Superbrands 2009 -2010
Bank of Baroda
Crompton Greaves Fans
Crompton Greaves Lighting
Godrej Expert hair Dye
Godrej Security Solutions
Infomedia Yellow Pages
Kitchens of India
LIC Housing Finance
Life Insurance Corporation
Max New York Life
Pritish nandy Communications
Reid & Taylor
Reliance Mutual Fund
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