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Business -Hindustan Times, The Washington Post ink exclusive content deal

MUMBAI: Hindustan Times has entered into a content partnership agreement with The Washington Post for India. The deal was announced by Hindustan Times editor-in-chief Sanjoy Narayan and The Washington Post managing editor Raju Narisetti.

The partnership, between the two media giants, will be effective from 1 January 2010.

Under the agreement, Hindustan Times will now be able to offer Post and Newsweek content on an exclusive basis to the Indian consumers.

Besides choosing from daily news and feature articles from The Post as well as opinion pieces and book reviews, Hindustan Times will also have access to columns by writers such as Newsweek International editor Fareed Zakaria, business and financial columnist Robert Samuelson, and former editor of the International Herald Tribune and Post columnist David Ignatius.

Hindustan Times already boast of a strong line-up of columnists such as Vir Sanghvi, RK Pachauri, Rajdeep Sardesai and Ramachandra Guha.

Hindustan Times readers will also have access to reporting from Washington Post bureaus around the world including Beijing, Islamabad, Kabul, Baghdad, Johannesburg, London, Moscow, Nairobi, Teheran, Tokyo, Mexico City, Paris, and Jerusalem, as well as New Delhi.

Content from The Post, which will be selected by Hindustan Times editors, will appear under Post-branded space in Hindustan Times. Additional terms of the long-term agreement aren’t being disclosed.

This is HT Media’s second major collaboration with an international media brand. Its business paper, Mint has collaboration since its inception in February 2007 with News Corp’s Wall Street Journal. Narisetti had served as managing editor of Mint before joining The Post.

Commenting on the agreement Narisetti said, “The Washington Post is pleased that Hindustan Times, with its audience base, has chosen to provide its readers in India content from the Post and Newsweek on an exclusive basis for English language newspapers. India’s growing role on a global stage makes readers in India a natural audience for the Post.”

Narayan added, “This partnership between The Washington Post and Hindustan Times is actually a meeting of minds and a joining of forces that arm Hindustan Times readers to take on the world around them every day.”

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December 21, 2009 - Posted by | Uncategorized |

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