Good Read

Spoonfeedin WOrld

Mktg – Ryanair launches boarding card advertising

Ryanair, today announced that it will display third party advertising on its boarding cards from early 2010 following the introduction of its 100% online check in service.

“This will allow advertisers to reach the 66 million Ryanair passengers that will print their boarding cards from the comfort of their own home next year,” the low-fares airline said in a statement.

“Ryanair’s new advertising service allows both global and local brands to reach a pan-European audience by integrating online and print advertising to deliver exceptional value to focused advertising campaigns.”

“Ryanair passengers must reference their boarding cards on a number of occasions during a trip – providing repeat exposure for advertisers,” the airline added.

Advertisements

December 18, 2009 - Posted by | Uncategorized |

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: