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Entertainment – Sony eyes Rs 7 bn ad revenue from IPL 3

Ashwin Pinto

MUMBAI: Multi Screen Media (formerly Sony Entertainment Television) is eyeing an advertising revenue of Rs 7 billion from the third season of the Indian Premier League (IPL), an almost 50 per cent jump from the year-ago period.

The company has sold out the sponsorship slots, signalling a strong commercial response to the T20 format of the game.

“HUL, Godrej, and Tata Photon have recently come in as associate sponsors. This completes the 10 sponsorship slots, out of which two have come in as co-presenting sponsors. We have sold 80 per cent of our inventory,” MSM president network sales, licensing and telephony Rohit Gupta tells

Gupta, however, declined to comment on how much revenue MSM is planning to mop up from the event that will be telecast on Max.

As had been reported earlier by, Videocon and Vodafone are co-presenting sponsors. The other associate sponsors are Pepsi, LG, Samsung and Hyundai.

A co-presenter will consume between 18-22 10 second spots per match while an associate sponsor will take away 12-16 spots.

Gupta adds that several companies have taken spot buys where the rate has crossed Rs 500,000. These include Coca Cola, TVS, Spice Mobile and GM.

For its Extraa Innings wraparound show, the broadcaster has roped in Samsung, Cadila, Whirlpool and Raymonds as sponsors.

December 14, 2009 - Posted by | Uncategorized |

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