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Business – YouTube to launch sports portal

MUMBAI: YouTube has signed a multi-territory deal with SportAccord to create Sports Hub that would feature more than 2,000 videos from a large variety of sports.

Chad Hurley, the co-founder and chief executive of YouTube, announced the news with Hein Verbruggen, the president of SportAccord, in Paris at Le Web 2009.

Said Hurley, “We see a lot of content but this is some of the best content we’ve seen for engaging audiences about things they care about. It’s compelling, and this is what YouTube is all about celebrating diversity.”

Sports Hub will feature a mix of short and long form content showing matches, competitions, interviews, behind-the-scene footage and educational material. SportAccord groups together 104 World Sports Federations, including, basketball, swimming and the Paralympics.

Other federations that would find place in the portal include cycling, karate, American football and wrestling. All video material on the site would be ad supported.

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December 14, 2009 - Posted by | Uncategorized |

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