Business – India;Music companies collaborate to beat slow growth
MUMBAI: Reliance Big Entertainment has entered into a strategic alliance with T-Series and Hungama Digital Media Entertainment wherein all three companies will co-own the current and future music catalogue of Big Music.
The catalogue, including future titles in Reliance Big Entertainment, will be exclusively distributed by T-Series on all platforms in all formats. This includes all physical formats, radio and television, mobile and digital formats, across the globe.
The development will be instrumental in establishing a whole new trend of collaboration in the music industry, giving it a much-needed boost in an otherwise flat growth scenario.
Says Reliance Big Entertainment Chairman Amit Khanna, “The environment of the Indian music industry is opening up opportunities for dynamic distribution models. This is setting the stage for players, from different spheres, to collaborate and focus energies on reaching out to the end-consumer more effectively.”
Apart from steering sales on physical formats, T-Series will also further the reach of Big Music’s catalogue through its network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television and public performances.
Says T-Series chairman and managing director Bhushan Kumar, “Our association with Big Music will have great significance to the entire music industry. From physical distribution models to opportunities for radio & TV publishing and digital formats, this alliance gives us an opportunity to explore different domains of revenue generation and reach that will be mutually beneficial for all partners in this process.”
On the mobile and digital distribution front, T-Series will, exclusively through Hungama Digital Media (Hungama Mobile), provide the digital footprint for Reliance Big Music’s catalogue across telecom service providers, internet, IPTV and mobile networks.
The catalogue of Big Music will be available for downloads on Hungama’s digital distribution network comprising all telecom carriers in India and across 37 other countries.
This distribution will also cover internet portals that include Hungama.com, India’s premium digital entertainment store, and numerous other online and mobile networks globally.
Through its international partnerships with iTunes, Rhapsody, Amazon MP3, among others, Hungama will power Reliance Big Music’s collections to South Asian consumer’s outside the country.
Hungama Digital Media MD and CEO Neeraj Roy adds, “As consumers warm up to new formats of entertainment, especially in the digital domain, the right time for the Indian music industry to build an eco-system that will work towards satiating all forms of consumer touch points. We hope that this alliance will be a precedent and will set the momentum for more such initiatives in the Indian music industry.”
Big Music’s catalogue consists of chartbuster albums such as Cash, Johnny Gaddar, Rock On, Luck By Chance alongside artistes like Rahat Fateh Ali Khan and popular singers such as AR Rahman, Adnan Sami and Alka Yagnik.
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