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Entertainment – YRF floats TV arm for Sony shows

MUMBAI: Yash Raj Films has floated a subsidiary television production company, YRF TV, that will make shows exclusively for Sony Entertainment Television (Set).

YRF will kick off the New Year with five weekend shows, hoping to aid Sony to sprint into the third position in the Hindi general entertainment channel (GEC) space.

YRF, a leading Bollywood production house, will design a non-fiction and four fiction shows to mark its small screen debut.

YRF has roped in Karan Johar to host Lift Kara De that will feature one superstar and their biggest fan every week. The non-fiction show will run for 20 weeks.

Mahi Way is a story of a 25-year-old girl Mahi who wants to ride into a successful career and meet her prince charming. The show revolves around how she proceeds towards her dream despite all odds.

Rishta.Com is a story about Rohan and Isha, both young and ambitious, who join hands to find people their perfect life partner.

Seven ancient sages, seven special powers, seven doomed destinies, one ultimate battle of ‘good vs evil’ is what the show Seven is about. It explores the journey of seven ordinary people with extraordinary powers and their quest to fulfill an ancient prophecy and save the world from evil forces.

Set against the narcotic trade with Mumbai as the backdrop, Powder has two men on either sides of the law fighting for supremacy. This drama will explore varied human emotions such as greed, loyalty, power, friendship, passion, love and betrayal.

Sony, which has been rejuvenating of late, hopes the YRF shows would draw in new audiences and shore up the channel’s ratings.


December 8, 2009 - Posted by | Uncategorized |

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