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Business – India;Snapshot of TV advertising during Jan-Sep ’09 – Part 1

Key Findings: Overall TV Advertising

TV ad volumes have seen growth of 29 per cent during Jan-Sep ’09 over Jan-Sep ’08.

High advertising share of ‘food & beverages’ sector on TV during Jan-Sep ’09.

‘Toilet soaps’ was the top category on TV during Jan-Sep ’09.

‘Hindustan Unilever Ltd’ occupied the top position in the top 10 advertisers list on TV during Jan-Sep ’09.

Volume growth of TV advertising during Jan-Sep ’09

During Jan-Sep ’09, TV advertising has recorded growth of 23 per cent compared to same period in 2008.
Share of sector in TV advertising during Jan-Sep ’09

Top 10 sectors contributed for 58 per cent share in overall TV advertising during Jan-Sep ’09.’Food & beverages’ with 15 per cent share was the top sector on TV followed by ‘personal care/personal hygiene’ and ‘services’ sectors with 11 per cent and five per cent share respectively during Jan-Sep ’09.
Contribution of top categories in TV advertising during Jan-Sep ’09

During Jan-Sep ’09, top 10 categories accounted 25 per cent share of overall TV ad volumes. ‘Toilet soaps’, ‘cellular phone service’, ‘social advertisement’ were the top three categories on TV during Jan-Sep ’09.

Key advertisers on TV during Jan-Sep ’09 and its positioning in Jan-Sep ’08

‘HUL’, ‘Reckitt Benckiser (India) Ltd’ and ‘Coca Cola India Ltd’ were the top three advertisers on TV during Jan-Sep ’09.
Top two advertisers on TV maintained its rank during Jan-Sep ’09 and Jan-Sep ’08. Out of top 10 advertisers, ‘Cadburys India Ltd’ moved up in its positions to be in the top 10 list of advertiser during Jan-Sep ’09 compared to Jan-Sep ’08.

Share of national vs regional channels during Jan-Sep ’09

During Jan-Sep ’09, national and regional shared the overall TV ad volumes in the ratio of 55:45.
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October 28, 2009 - Posted by | Uncategorized |

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