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Mktg – Zoozoo merchandise to hit market

NEW DELHI: Vodafone Essar on Monday said it would sell merchandise featuring its immensely popular Zoozoos, the lovable characters from a recent Vodafone Essar advertising campaign.

In a first-of-its-kind arrangement, Shoppers Stop has gained the exclusive rights to manufacture and retail official Zoozoo merchandise in specified categories — T-shirts, kids wear, mugs, bed and bath accessories — across all Shoppers Stop stores in the country.

According to Vodafone Essar Chief Marketing Officer Kumar Ramanathan, “Zoozoos have amassed a devout fan-following and this compelled us to bring them even closer to fans in the form of merchandise. Shoppers Stop was a natural choice as our merchandising partner given its attributes of credibility, reach and quality which are in line with the expectations of an offering from Vodafone.”

The various moods of the perky Zoozoos are aptly captured in the trendy T-shirts that are available at Rs. 299 onwards. The Zoozoo merchandise extends to kids wear, mugs, bed furnishings and many more products that will be introduced shortly.

Vodafone customers can enjoy a 10 per cent discount on their purchases of Zoozoo merchandise, Mr. Ramanathan said. “This is a first-of-its-kind arrangement in the history of India’s advertising that a brand mascot is being licensed for merchandising,” said Shopper’s Stop Customer Care Associate and Vice-President (Marketing and Loyalty) Vinay Bhatia.

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October 27, 2009 - Posted by | Uncategorized |

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