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Spoonfeedin WOrld

Mktg – Why It’s Time to Do Away With the Brand Manager

Jack Neff

BATAVIA, Ohio (AdAge.com) — Managing a brand has always been a slightly odd concept, given that consumers are the real arbiters of brand meaning, and it’s become increasingly outmoded in today’s two-way world. That’s why a new report is going to recommend changing the name “brand manager” to “brand advocate,” and fundamentally changing marketer organizations in response to the onset of the digital age

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October 14, 2009 - Posted by | Uncategorized |

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