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Business – Endemol, Abu Dhabi Media in deal for Seinfeld’s ‘The Marriage Ref’

MUMBAI: Endemol, which creates and distributes television formats, has secured an international deal for Jerry Seinfeld’s The Marriage Ref.

Abu Dhabi Media Company has acquired the NBC version of the show while also commissioning a local version to be produced by Endemol Middle East.

Endemol is the exclusive distributor of The Marriage Ref format across all platforms outside the US and will produce local versions of the show around the world. Endemol’s newly launched operation, Endemol Worldwide Distribution, is also globally distributing the NBC series, which is being executive produced by Jerry Seinfeld and the show’s co-creator Ellen Rakieten.

Abu Dhabi Media Company executive director, broadcast Karim Sarkis comments, “Abu Dhabi Media Company is constantly looking for original and innovative content for our viewers. We are confident The Marriage Ref will be a hit with our audience as it addresses the universal theme of marital life in a fun and entertaining way.”

Endemol Group chief creative officer Paul Romer adds, “The reaction to the launch of The Marriage Ref at Mipcom this week has been quite phenomenal. It’s becoming clear that people see this as a must-have show and are rushing to buy it before the competition does.”

The Marriage Ref marks Jerry Seinfeld’s first television series since Seinfeld ended its nine-year run in May 1998. Seinfeld will be behind the camera for the show, which has been commissioned for a prime time run of six hour-long episodes on NBC in March 2010.

The Marriage Ref will feature opinionated celebrities, comedians, sports personalities and international A-list stars who will candidly comment, judge and offer different strategies to real-life couples in the midst of a classic marital dispute


October 12, 2009 - Posted by | Uncategorized |

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