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Sport – ESS bags exclusive rights in India for Barclays Premier League until 2013

ESPN-STAR Sports (ESS) has secured exclusive rights to broadcast the Barclays Premier League (BPL) on multiple platforms in India until 2013. As part of this arrangement, for the first time, all 380 BPL matches will be available to be shown live across multiple platforms, including television, the Internet and mobile, with up to 190 matches available on a VOD basis.

In addition, ESS has also clinched exclusive rights for another 17 markets across Asia, including Pakistan, Sri Lanka, Nepal, Bangladesh, Bhutan, Myanmar, Maldives, Mongolia, Indonesia, the Philippines, East Timor, Cambodia, Laos, North & South Korea, and in partnership with Astro for Malaysia and Brunei.

Manu Sawhney, Managing Director, ESPN-STAR Sports, said, “We have been showcasing the BPL in India for over a decade now and we are very pleased to further extend this association for another three seasons. This renewal underlines our commitment to football fans in India as we continue providing the most compelling content to our viewers and an excellent promotional platform for our business partners.”

He added, “We are very excited to renew our partnership with the Premier League with whom we share a very strong relationship in many markets across the region.”

Richard Scudamore, CEO, Premier League, said, “We have worked with ESPN-STAR Sports in a number of overseas territories for many years and we are very pleased to extend that partnership for seasons 2010/11 – 2012/13. We are proud to be working with an organisation that is world renowned for quality sports broadcasting and we have every confidence that they will continue to broadcast Barclays Premier League football in an exciting and innovative manner.”

This renewal reinforces ESS’ position as Asia’s biggest sports content provider and fans in India can continue to look forward to a comprehensive, engaging and unique BPL experience across all platforms through its broadcast channels, ESPN and STAR Sports, online offering, and mobile brand mobileESPN.

In addition to BPL, ESS’ football offering in India includes world-class football content such as the FIFA World Cup 2010, a rich bouquet of AFC football events such as the AFC Champions League, the AFF Championship and the Asian Final Qualifying Round for the 2010 FIFA World Cup.


October 9, 2009 - Posted by | Uncategorized |

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