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Entertainment – Disney-ABC in first-run content deal with Zee

MUMBAI: Disney-ABC International Television (DAIT) has for the first time entered into a multi-year deal with Zee Entertainment Enterprises Ltd (Zeel) for first-run content.

The multi-year volume deal with The Walt Disney Company’s international distribution arm will provide Zee access to some of the top-rated live action series. Some of the titles from the ABC Studios portfolio include Private Practice, Grey’s Anatomy, Gary Unmarried, Brothers and Sisters and the long-running America’s Funniest Home Videos.

“We are committed to working deeper and closer with the right local partners to grow the industry in India and provide consumers with the best entertainment experience,” says DAIT Asia Pacific senior VP and managing director Rob Gilby. “This is why we’re pleased to build on our existing relationship with cable industry pioneer, Zee TV, to bring the best in U.S. content and Disney storytelling to India”.

Zee has already aired some of Disney’s content on its English movie channel Zee Studio and English general entertainment channel Zee Café over the past few years.

Says Zeel business head for the English entertainment channels Sujay Kutty, “With the current multi-year deal, for the first time Zee Café will acquire first-run content from Disney including signature primetime properties such as the latest seasons of Grey’s Anatomy, Private Practice and Brothers and Sisters amongst others. Given that the content will premiere on our channel in India, we are confident that it will be received with a lot of excitement.”

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October 9, 2009 - Posted by | Uncategorized |

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