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Business – Endemol to showcase entertainment formats at Mipcom

MUMBAI: Global television format creator and distributor Endemol has announced a new line up of formats, which will be available for the first time at next week’s television trade event Mipcom in Cannes, France.

Headlining this year’s portfolio is 101 Ways to Leave a Gameshow – where losing contestants are ejected from the show…literally. From human cannon and catapults to bungee cords and parachute jumps, the only thing the stunts have in common is that contestants don’t know they have lost until they’re flying through the air – and off the show.

Developed by Endemol Argentina’s creative team is XXS – a show where ordinary chores become a colossal task. Three families vie for cash prizes to see who can finish the housework first. What they don’t realise is that the game takes place in a house where everything is 100 times bigger than they are. It takes strength, endurance, and creativity to succeed.

Created by Endemol UK is Pointless, which sees five pairs of contestants compete for a cash prize – by winning the fewest points. Every question on Pointless has been asked to a panel of 100 people before the show – to find out the most obvious and the most obscure answers. The Holy Grail is the ‘pointless answers’ – answers that none of the 100 polled thought of.

Also from Endemol UK is Against the Odds – where two teams compete in a series of games. Each crazy challenge is tested on 100 members of the general public and the teams must predict how many of the 100 they can beat. Get it right and they have a chance of securing a big cash prize. Get it wrong and they could end up with nothing.

The new slate of shows will launch at Mipcom alongside Endemol’s returning global formats including the worldwide blockbuster, Wipeout, now in over 25 countries. The Whole 19 Yards, the game show created by Endemol UK, and commissioned in Spain and the UK will also be among this year’s highlights. The format features a twist where players and the buzzer are separated by 19 yards of extreme obstacles.

Endemol Chief Creative Officer Paul Römer comments,“I think it’s fair to say that our new generation of game show formats this year is larger than life. These bold and ambitious formats are a credit to Endemol’s creative teams and we are extremely excited about launching them at Mipcom 2009.”

Joining the line up of Endemol’s newly created shows this year is a new portfolio of third party product, headlined by Jerry Seinfeld’s comedy format The Marriage Ref, which will make its international debut at Mipcom.


October 1, 2009 - Posted by | Uncategorized |

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