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Business – Vodafone is most admired mobile services brand: survey

Vodafone has been recognised as the most admired mobile service brand online in India followed by Tata Indicom and Aircel, a survey said.

A pan-India survey conducted by Drizzlin Media, a Branding 2.0 consultancy that audited over 1,600 relevant conversations of the 7,000 conversations’ sampled around India’s top 10 telecom brands shows that Reliance Mobile emerged as the least admired brand.

The survey was conducted over ten telecom brands including Airtel, Vodafone, Idea Cellular, Tata Indicom, Aircel, Reliance, BSNL, MTNL, Spice and Loop Mobile.

The conversations were spread over various online venues and included blogs, forums, micro blogs such as Twitter, social networks such as Facebook and Orkut, YouTube and, a consumer review site.

Each of the conversations was valued on its tonality-either positive or negative. The top telecom brands were then graded and ranked according to online popularity to derive ‘The most admired mobile service brand online’.

BSNL mobile’s products and services were the most admired online while Vodafone appeared at the bottom of the stack. Vodafone’s advertisements and promotions were the most admired online and BSNL mobile services were the least admired, the survey said.


September 29, 2009 - Posted by | Uncategorized |

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