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Business – Nintendo may cut Wii price by $50-$200: Reports

NEW YORK: Nintendo Co Ltd may cut the price of its Wii video game console by $50 to about $200, starting this weekend, according to several
technology blogs.

A Nintendo spokesman was not immediately available to comment about the reports, which appeared on blogs including Kotaku and Engadget. The blogs said the new price takes effect “beginning on September 27 at Best Buy” and elsewhere.

Nintendo, the top maker of the current generation of video game consoles, would be the last among its peers to cut prices.

Last month, Microsoft Corp slashed $100 off the price of its high-end Xbox 360 console and Sony Corp cut its PlayStation 3 by $100. Prices for both now start at about $300, although Microsoft also sells a low-end model, the Xbox Arcade, for about $200.

Sales of the PS3 jumped after the price cut in August, Sony Computer Entertainment of America Chief Executive Jack Tretton told Reuters in an interview on Wednesday.

Just after Microsoft cut its price on August 27, a Nintendo spokesman said the company had no plans for a cut.

Video game industry sales have slumped over the past six months, and hardware sales in August declined by 25 percent, according to research group NPD.

Analysts have pegged the drop to cautious spending by consumers in the tough economic environment, and a dearth of top-selling games. Long-awaited console price cuts by and new games, including updates to the “Halo,” “Guitar Hero” and Call of Duty” franchises are expected to boost sales in coming months.

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September 24, 2009 - Posted by | Uncategorized |

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