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Business – Yamaha to enter scooter market

Japanese two-wheeler maker Yamaha plans to enter the automatic scooter market in India, in the next three years.
“India has a 1.2 million units a year scooter market, so it has a huge potential. We have plans to enter the scooter segment in another three years or so,” Yukimine Tsuji, CEO of India Yamaha Motor, said. The company also intends to increase its exports targets to touch 140,000 units in 2010, and 70,000 units in 2009, up from 30,000 units in 2008.

The company is also targeting around 500 dealers in India by 2009, up from 400 dealers right now. More dealers for the company is expected to increase its presence and penetration especially in rural areas. Tsuji said, “We now have a motorcycle for every segment including the recently launched 153cc Limited Editions Fazer and FZ series models, 150cc R15, 125cc Gladiator, 106cc G5, Alba and Crux models. Our 150cc+ bikes – R15, FZ series and Fazer – have been successful in major metros including Kolkata. Now we want to replicate the same success story in smaller towns as well.”

In a bid to re-establish the global Yamaha image in India, Yamaha has recently announced a ‘Yes! Yamaha’ campaign, through which the company aims to provide value to customer.

Yamaha is also running a ‘Win Win Win’ campaign for its entire product range to increase showroom traffic and give cash rewards up to Rs 3,001 to consumers purchasing Yamaha bikes. Lucky customers can also win a trip to Thailand.

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September 23, 2009 - Posted by | Uncategorized |

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