For the second consecutive year, El Salvador will make known its tourist options through Sony Pictures, in a simultaneous world-level broadcast of the E! Special EL Salvador ! Impresionante ! program.
The presence of the team from the US firm was once again achieved through the promotional work carried out at international level by the Salvadorean Ministry of Tourism and the Salvadorean Tourism Corporation (CORSATUR). The purpose of this work is to persuade the entire world on the outstanding attractions offered by El Salvador.
Due to last year’s success of the E! Special El Salvador Impresionante program, the international firm decided to include it in this year’s special programming. For this purpose, the Salvadorean Ministry of Tourism and CORSATUR have invested a total of USD 80,000 to promote the nation abroad through this special television show.
E! Entertainment Television will air the most splendid Salvadorean landscapes, in Spanish for Latin American viewers and in English for the rest of the world.
Argentine model Carola Kirby arrived in San Salvador in August with several company members to work on video takes and presentation issues.
Miss Kirby flew by helicopter over El Salvador’s famous beaches. Some of the tourist attractions covered include rafting on the Lempa River, sports fishing at Costa del Sol, scuba diving in Lake Ilopango, surfing, and night-life events.
E! Entertainment TV’s previous program showed tourist spots such as Puerto de La Libertad, Suchitoto, the Flower Trail, Lake Coatepeque, Joya de Ceren, restaurants, bars, discos and other attractions from San Salvador.